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The Challenge:
Despite considerable investments in quality control, nutritional research and high grade ingredients Nutrience was losing share to inferior quality competitors.
The Insight:
Selecting truly premium healthy dog food translates into fewer unwanted trips to the vet and a much happier furry friend.
The Creative:
Reproduce the experience of a visit to the vet from the dog's point of view. To complete the effect, every detail was considered from the waist high camera height right down to the palette (all within a dog's viewable spectrum).